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    • Retail Design: Color-Light Influence on Brand Identity-Image Perception 

      Kutlu, Rana; Manav, Banu; Kılanç, Ruken (2013)
      In this study, it is aimed to find out the brand identity in interior design, especially the effects of color and lighting scheme at brand image, retail, store. This paper presents an experimental study by 121 participants with ...