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Management Of Media Organizations (Radio And Tv) With Special Emphasis On Knowledge Management

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Management Of Media Organizations (Radio And Tv) With Special Emphasis On Knowledge Management .pdf (298.9Kb)
Author
Shirazi, Zahra Dastgheyb
Type
Article
Date
2016-08
Language
en_US
Metadata
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Abstract
It seems that the most appropriate method to prevent deterioration and continue surviving is to increase information and dissemination of knowledge between employees of different levels of organization. Because knowledge is one of the most important and most valuable asset of any organization. The aim of this study is to examine the management of media organizations (radio and TV) with special emphasis on knowledge management. The research method was a descriptive correlational and the study population included all employees of media organizations (radio, television, press, etc.) in Tehran city and 150 employees and managers were selected and analyzed by using available sampling method. The data collection tool is a questionnaire in this study. The data obtained were analyzed through questionnaires using SPSS software and Pearson and regression statistical tests. In general, the results showed that the use of knowledge management, knowledge preservation, knowledge transfer, knowledge creation, knowledge application has positive and significant impact on the management of media organizations.
Subject
media
radio
television
knowledge management
URI
http://hdl.handle.net/11413/1590
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  • Cilt 6 Ağustos Özel Sayı / Volume 6 August Special Edition [30]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS