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The Global Advertising of a Local Brand in Terms of Analyzing the Visual Content: Turkish Airlines Globally Yours Advertising Campaign
(The Turkish Online Journal of Design, Art and Communication, 2011-07)
Globalization is a process where economic, political, social and cultural values and the build up of these values are spread beyond the national borders to the world. This way, differing social cultures and beliefs ...
The Local Strategies of Global Brands in Turkey: Cultural Signs and Advertisement Messages
(David Publising Company, 2012-08)
Digital Media Strategies of Luxury Brands
Institutions that provide products and services and that show activity in all areas, not only are agents of change but also lead the race in novelties under the wind of change in a rapidly digitalizing world. In this sense, ...