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The Impacts Of Consumer-Generated Advertisements On Purchase Intention 

Deneçli, Ceyda (Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)
Advertising is one of the most important factors that both form and change consumer behaviours. Among the significant goals of advertisement are to introduce the brand to the target market, to establish a positive attitude ...

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Author
Deneçli, Ceyda (1)
Subject
advertisement (1)
consumer attitude (1)
consumer-generated ads (1)
purchasing (1)reklam (1)satın alma (1)tüketici tarafından üretilen reklamlar (1)tüketici tutumu (1)... View MoreDate Issued2012 (1)Has File(s)
No (1)

İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS