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dc.contributor.authorAytemiz, Pelin
dc.date.accessioned2016-04-25T08:18:21Z
dc.date.available2016-04-25T08:18:21Z
dc.date.issued2016-01
dc.identifier.urihttp://hdl.handle.net/11413/1144
dc.description.abstractBe Kind Rewind (2008), comedy-drama film written and directed by Michel Gondry, can be considered as an alternative film as it has initiated a novel and subversive cultural practice called “sweding”. Sweding, initially a term used by the characters of the film that describes their amateur way of remaking the famous cult films, started to be a marginal phenomena and adopted by crowds as a tactic of subverting dominant ideologies of mass culture. The meaning of sweding cut across its original meaning as a way of producing homemade films and started to be described as any kind of practice of re-creating something from scratch using commonly available, mundane everyday objects and skills. This idea of remaking has a critical and subversive potential. In this sense, this paper aims to engage in a critical analysis of Be Kind Rewind's ability to shift meanings of filmmaking using the criticism of Collin McCabe's “Classical Realist Text'” and trace the subversive and alternative elements of this cultural phenomenon of sweding. It will be argued that the style and amateur film production associated with sweded films recall the techniques of the 20th-century art movement Dadaism that questions art and comments on daily life practices. Departing from this observation, the paper will open up the new “genre” of “Sweded Cinema” to further questioning and suggest that there is a potential in Sweded Cinema in challenging Classical Hollywood Cinema just like the way Dadaism countered high art and dominant ideologies of its time.tr_TR
dc.language.isoen_UStr_TR
dc.publisherThe Turkish Online Journal of Design Art and Communicationtr_TR
dc.relationTOJDACtr_TR
dc.subjectvisual culturetr_TR
dc.subjectswedingtr_TR
dc.subjecteveryday lifetr_TR
dc.subjectMichel Gondrytr_TR
dc.subjectdadatr_TR
dc.subjectremaketr_TR
dc.subjectgenretr_TR
dc.subjectgörsel kültürtr_TR
dc.subjectswedingtr_TR
dc.subjectgündelik hayattr_TR
dc.subjectyeniden üretimtr_TR
dc.subjecttürtr_TR
dc.titleThoughts On The New Dadaist Tactic Of Our Era: ‘Sweded Films' And Michel Gondry's Be Kind Rewindtr_TR
dc.typeArticletr_TR
dc.contributor.authorIDTR28402tr_TR


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