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Thoughts On The New Dadaist Tactic Of Our Era: ‘Sweded Films' And Michel Gondry's Be Kind Rewind

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Thoughts On The New Dadaist Tactic Of Our Era ‘Sweded Films' And Michel Gondry's Be Kind Rewind .pdf (1.950Mb)
Author
Aytemiz, Pelin
Type
Article
Date
2016-01
Language
en_US
Metadata
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Abstract
Be Kind Rewind (2008), comedy-drama film written and directed by Michel Gondry, can be considered as an alternative film as it has initiated a novel and subversive cultural practice called “sweding”. Sweding, initially a term used by the characters of the film that describes their amateur way of remaking the famous cult films, started to be a marginal phenomena and adopted by crowds as a tactic of subverting dominant ideologies of mass culture. The meaning of sweding cut across its original meaning as a way of producing homemade films and started to be described as any kind of practice of re-creating something from scratch using commonly available, mundane everyday objects and skills. This idea of remaking has a critical and subversive potential. In this sense, this paper aims to engage in a critical analysis of Be Kind Rewind's ability to shift meanings of filmmaking using the criticism of Collin McCabe's “Classical Realist Text'” and trace the subversive and alternative elements of this cultural phenomenon of sweding. It will be argued that the style and amateur film production associated with sweded films recall the techniques of the 20th-century art movement Dadaism that questions art and comments on daily life practices. Departing from this observation, the paper will open up the new “genre” of “Sweded Cinema” to further questioning and suggest that there is a potential in Sweded Cinema in challenging Classical Hollywood Cinema just like the way Dadaism countered high art and dominant ideologies of its time.
Subject
visual culture
sweding
everyday life
Michel Gondry
dada
remake
genre
görsel kültür
sweding
gündelik hayat
yeniden üretim
tür
URI
http://hdl.handle.net/11413/1144
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  • Cilt 6 Sayı 1 / Volume 6 Issue 1 [6]

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İstanbul Kültür University

Hakkında |Politika | Kütüphane | İletişim | Send Feedback | Admin

Istanbul Kültür University, Ataköy Campus E5 Karayolu Üzeri Bakırköy 34158, İstanbul / TURKEY
Copyright © İstanbul Kültür University

Creative Commons Lisansı
IKU Institutional Repository, Creative Commons Alıntı-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.

Designed by  UNIREPOS