Show simple item record

dc.contributor.authorKahraman, Mehmet Emin
dc.date.accessioned2016-04-25T07:59:13Z
dc.date.available2016-04-25T07:59:13Z
dc.date.issued2015-10
dc.identifier.urihttp://hdl.handle.net/11413/1139
dc.description.abstractIn this study, the concept of kitsch as an symbol of popular culture is analyzed. Moreover, its impact on designer’s products is explored in relation to culture as well the use of works of art as kitsch. The use of kitsch, understood as ‘degenerate appreciation’ and ‘fake aesthetics’, in the commercials of some well-known companies constitutes the main problem of this study. The sub-problems of the study are the artists, the subjects and objects of art themselves, becoming kitsch, advertising making use of kitsch and the effect of advertisements in advertising ethics. In order to find answers to these problems, five advertisements/commercials below are analyzed: · The pen “Da Vinci Code” of Tibaldi · The medication Zeldox produced by Pfizer for schizophrenia · The duct tape adverstisement of Teba · Citroen’s Picasso line of cars · The “81 Forests in 81 Cities” commercial of İşbank Common points between the reasons why kitsch objects were preferred for these commercials/advertisements and the products themselves are analyzed. The advertising strategies that make use of kitsch in these commercials with the aim of getting the products bought by large numbers of people are explored. Some recommendations are also made with the ethical dimensions in mind.tr_TR
dc.language.isotrtr_TR
dc.publisherThe Turkish Online Journal of Design Art and Communicationtr_TR
dc.relationTOJDACtr_TR
dc.subjectSanattr_TR
dc.subjectTasarımtr_TR
dc.subjectReklamtr_TR
dc.subjectKitschtr_TR
dc.subjectTüketimtr_TR
dc.subjectArttr_TR
dc.subjectDesigntr_TR
dc.subjectAdvertisementtr_TR
dc.subjectConsumptiontr_TR
dc.titlePopüler Kültürün Sanat Ve Tasarım Ürünlerini Kitschleştirmesitr_TR
dc.typeArticletr_TR
dc.contributor.authorIDTR44213tr_TR


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record