The New Emergent Multimedia Content And Digital Rights Management
Abstract
Culture in the digital environment, after a drastic reduction in the cost of storage and editing,
allowed remixing and faster sharing than in the analog age. The result of this new content is
no longer published or presented through traditional forms known in the analog era. The old
gatekeepers are no longer gatekeepers. Thus, copyright, once valid, conflicts with the
dynamics of the digital culture. Digital Rights Management, used by a company as a tool, is
an option to control and to guarantee economic interests. How can it become sustainable in
order to create, to consume, to publish and to share multimedia content in this landscape?
