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dc.contributor.authorKılanç, Ruken Özgül
dc.date.accessioned2014-09-23T08:20:14Z
dc.date.available2014-09-23T08:20:14Z
dc.date.issued2013-04
dc.identifier.issn2146-5193
dc.identifier.urihttp://hdl.handle.net/11413/779
dc.description.abstractIn today’s modern world, changes in technology are accompanied by changes in brand loyalties. Differentiating from their technological past, today’s sociaties are encompassed by an advanced technology culture. For directing these societies towards a pre-planned point, various and deliberate efforts should be designed. One of such efforts is using narratives, which may, by their components and functions, have a direct influence on individuals’ behaviour. Narratives are designed according to the values of a target group of people with the aim at directing their conceptions. Values influence individuals’ preferences by distinguishing “the good” from “the bad”, “the beautiful” from “the ugly”. Therefore, values can not be seperated from the narratives of products or services. Considering we live in an era where information and technology are married couples, finding examples of narrations on internet is not very uncommon. Narrations may have influence on purchasing behaviour of individuals. In this study, local and international brands which aim at reaching consumers by narrations on internet were investigated. A sample group of consumers on internet between ages 15-60 were studied with regard to brand-narrations interactions. Results of quantitative analysis were discussed.tr_TR
dc.language.isoturtr_TR
dc.publisherThe Turkish Online Journal of Design, Art and Communicationtr_TR
dc.subjectNarration and New Mediatr_TR
dc.subjectDigitalizationtr_TR
dc.subjectPerception and New Mediatr_TR
dc.subjectAnlatım ve Yeni Medyatr_TR
dc.subjectdijitalleşmetr_TR
dc.subjectAlgı ve Yeni Medyatr_TR
dc.titleMarka Öykülemelerinin İnternette Kültürel Değerler Çerçevesinde Yansımalarıtr_TR
dc.typeArticletr_TR
dc.contributor.authorIDTR28343tr_TR


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