Now showing items 21-30 of 86
Lean Manufacturing Implementations for Process Improvement in a Company Operating in FMCG Sector
(Springer, Cham, 2018-09)
In order to survive in the global contest, enterprises have to increase their productivity via better use of their production resources. Hence, companies increasingly implementing lean management principles, which help ...
Kalite Fonksiyonu Göçerimi Yöntemiyle Müşterinin Marka Algısının Arttırılması : Taşınabilir Şarj Cihazları Üreten Bir Firmada Uygulama
Marka algısı müşterinin markaya dair yargılarını kapsar ve üç alt faktör ile ölçülür. ‘İlişki değeri’ müşterinin markaya bağlanmasına neden olan ölçütleri belirler. ‘Marka değeri’ markanın bilinirliği ve kurumsal etik ile ...
Joint Decision Making for Production and Marketing
The prosperity of a firm depends highly on the functional integration of its various departments, and in particular the cooperation between the production and the marketing departments appears to have a large impact on the ...
Industry 4.0 Scorecard for SMEs
Today the industry is revolutionizing into a new era with the total integration of all elements of the production through digitalization and establishing communication between each other. This new revolution is named as ...
An intelligent approach to ERP software selection through fuzzy ANP
(TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 2007)
During the implementations of enterprise resource planning (ERP) systems, most companies have experienced some problems, one of which is how to determine the best ERP software satisfying their needs and expectations. Because ...