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dc.contributor.authorButgel Tunalı, Selen
dc.date.accessioned2018-07-18T08:08:54Z
dc.date.available2018-07-18T08:08:54Z
dc.date.issued2016-07
dc.identifier.issn2146-5193
dc.identifier.urihttps://doi.org/10.7456/10603100/004
dc.identifier.urihttps://hdl.handle.net/11413/2168
dc.description.abstractThe "Social Identity Theory", which has been developed by Henri Tajfel & John Turner, is defined as "the part of personality perception of individual, which is created with an individual's membership a group, knowledge with this membership, paid attention and emotional commitment on this membership". Social identity theory, beyond private and personal identities, touches upon the identity of a specific group membership. According to the researches about this issue, individuals reflect their social identities in the society with the products that they consumed and with the brands that they used. In this study, social identity and social identity theory is evaluated by defining the concept of identity firstly. After that, the definition of brand and the brand identity with the definition of luxury and luxury brand is made; in the end, the effect of use of luxury brand during the social identity projection of individuals is touched upon.tr_TR
dc.language.isoen_UStr_TR
dc.publisherIstanbul Kultur Univ, Atakoy Campus, Bakirkoy, Istanbul, 34156, Turkeytr_TR
dc.relationTurkish Online Journal of Design Art and Communicationtr_TR
dc.subjectBrandtr_TR
dc.subjectsocial identitytr_TR
dc.subjectluxury brandtr_TR
dc.titleStudy on the effect of use of luxury brand during the social identity projection of individualstr_TR
dc.typeArticletr_TR
dc.contributor.authorID239471tr_TR


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