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Retail Design: Color-Light Influence on Brand Identity-Image Perception
In this study, it is aimed to find out the brand identity in interior design, especially the effects of color and lighting scheme at brand image, retail, store. This paper presents an experimental study by 121 participants with ...
(Istanbul Kultur Univ, Atakoy Campus, Bakırkoy, Istanbul, 34156, Turkey, 2015-07)
In interior design, at the volume scale, colour is an important design paramater. During the design process, colour is a crucial subject for space identity, space psychology and personal impressions. In case colouring ...