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    • The Effect Of Deceptive Advertising On Consumer Behaviors: A Research Gsm Sector 

      Çelik, Evren (Int Scientific Conference Sgem, 14, Kilment Ohridsky Blvd, Sofia, 1797, Bulgaria, 2010)
      As it is well-known, deceptive advertising has effects on consumer behaviors. This deceptive advertising ads are misleading the consumer perceptions by using demographic characteristics of consumers. They show behavioral ...