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    • Dergi Reklamlarında Spor Ünlüsü Kullanımı: GQ Türkiye Örneği 

      Katırcı, Hakan; Yüce, Arif (The Turkish Online Journal of Design Art and Communication, 2016-04)
      Using celebrities in magazine ads is a popular advertising technique around the world. The purpose of this paper is to analyse sport celebrity endorsements in GQ Turkey. A content analysis approach is used to analyse ...