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Study on the effect of use of luxury brand during the social identity projection of individuals
(Istanbul Kultur Univ, Atakoy Campus, Bakirkoy, Istanbul, 34156, Turkey, 2016-07)
The "Social Identity Theory", which has been developed by Henri Tajfel & John Turner, is defined as "the part of personality perception of individual, which is created with an individual's membership a group, knowledge ...
Digital Media Strategies of Luxury Brands
Institutions that provide products and services and that show activity in all areas, not only are agents of change but also lead the race in novelties under the wind of change in a rapidly digitalizing world. In this sense, ...