Now showing items 1-2 of 2

    • Digital Media Strategies of Luxury Brands 

      Zeybek, Işıl; Ekin, Volkan (, 2012-03)
      Institutions that provide products and services and that show activity in all areas, not only are agents of change but also lead the race in novelties under the wind of change in a rapidly digitalizing world. In this sense, ...
    • Study on the effect of use of luxury brand during the social identity projection of individuals 

      Butgel Tunalı, Selen (Istanbul Kultur Univ, Atakoy Campus, Bakirkoy, Istanbul, 34156, Turkey, 2016-07)
      The "Social Identity Theory", which has been developed by Henri Tajfel & John Turner, is defined as "the part of personality perception of individual, which is created with an individual's membership a group, knowledge ...