Now showing items 1-2 of 2

    • A measurement tool for customer relationship management processes 

      Öztayşi, Başar; Sezgin, Selime; Özok, Ahmet Fahri (Emerald Group Publishing Limited, Howard House, Wagon Lane, Bingley Bd16 1Wa, W Yorkshire, England, 2011)
      Purpose - Customer relationship management (CRM) projects have a low success rate, which can be solved by better measurement of CRM process. The purpose of this paper is to define the CRM processes within a company and ...
    • Mathematical modelling of sustainable procurement strategies: three case studies 

      Aktin, Ayşe Tülin; Gergin, Zeynep (Journal of Cleaner Production, 2016-02-01)
      Sustainable procurement is the process of meeting the needs of an organisation with the most beneficial monetary value, while mitigating the diverse effects of its operations on society and environment. There are studies ...