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Küreselleşme Ve Küresel Markalaşma: Yerellik Ve Kültürel Göstergeler Bağlamında Pringles Örneği
(The Turkish Online Journal of Design, Art and Communication, 2013-04)
It is no argument that the world has become an increasingly interactive place. This is an obvious result of globalization. In direct parallel to this, different brands have adapted their advertising strategies wherein ...