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The Role Of Interactive Advertisement On Consumer Perception Of Brand Personality: A Case Study On "12 Giant Men-Dream" Advertisement
(Medimond S R L, Via Maserati 5, 40128 Bologna, 00000, italy, 2012-03-07)
In the wake of the emergence of the internet, globalization and infinite access to the information, the twentieth century has been a period in which people are globally interactive. The modern perception of advertisement ...