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    • Markaların Kişilik Arketiplerinin Algılanması Üzerine Bir Araştırma 

      Yakın, Volkan; Ay, İfakat Canan (The Turkish Online Journal of Design Art and Communication, 2012-07)
      It is a well known reality that strong brands hold strong personalities. Therefore, building up a brand personality became an issue of increasing importance in branding efforts - especially in today's digital age. This ...