TOJDAC / The Turkish Online Journal of Design Art and Communication

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Open Access
A Cinematic Narration Of The Great Depression: Recalling John Ford’s The Grapes Of Wrath
(The Turkish Online Journal of Design Art and Communication, 2014-01) Yılmazok, Levent; TR42255
John Steinbeck’s novel The Grapes of Wrath, published in 1939, depicts the poverty of 1930s America during the “Great Depression” through the tragedy of the Joad family, who lost their home and land in Oklahoma and have to drive to California in the hope of finding employment and plenty like many other farmers. The novel was adapted for the cinema the same year and directed by John Ford. Proving welcome in cinema circles and taking its place as a master work in film history, it was one of the few films with radical political connotations hitherto produced by Hollywood. Nevertheless, this cinematic version of the Great Depression narrative has not escaped criticisms, which have been aimed chiefly at aspects of its content that diverge from its parent work. Compared with the novel, the film has been considered more conservative and optimistic, on the grounds that, although the novel emphasizes the class conflict and portrays the Joads as only one of the many suffering families, the film exerts a redundant focus on the family and commends family values: divergences considered to be supported by the visual style of the film. In this article, while recalling Ford’s The Grapes of Wrath, I revisit the above-mentioned criticisms and reassess them in relation to the parenting novel. In doing so, this article also aims to evoke the ongoing economic recession that influences the masses all over the world and the recurrent, unchanging and inevitable outcomes that such crises of capitalism bring for its victims.
Open Access
A Free Insight About Using Smartness Law In Internal And External Architecture
(The Turkish Online Journal of Design Art and Communication, 2016-04) Ghaleh Golab, Maryam; Dabagh, Amir Masoud
In every science we confront with several branches and trends. As if we have seen fragmentation of every subject best way of examining it. Although initially dividing each subject into its elements is very effective to understand it but finally to exploiting it practically and functionally again we have to go to its whole. And traditional medicines and thousands of other models to reach internal calm of human while every one can build this calm with his/her internal architect.
Open Access
A General Outlook of Conjugal Union And Marriege In Turkey In The Context Of Popular Culture New Media
(The Turkish Online Journal of Design Art and Communication, 2011-07) Yıldız, Öykü Ezgi; Denençli, Ceyda; Deneçli, Sevda; TR40329
In our time, in which social lifeturnes spiritual values into a market, local standards of judgement, human relations and conjugal union has been influenced by this change, also. In our time, conjugal union, which is still seen as a taboo in Turkish society, has become a market with the influence of popular culture. Conjugal union, which has the characteristics of a social institution in our ime, benefits from the opportunities of technology in direct proportion to globalization and new technological developments, while trying to preserve its traditional features at the same time. In this transformation process, various media organs, socialization agents on media tools such as marriage websites play a significant role. In this study, the process of how conjugal union, which is shaped by the direct influence of popular culture, goes through a change in the direction of global market mentality will be discussed and a research will be made on the basis of social media agents.
Open Access
A New Film Language: “Amateur Video”
(The Turkish Online Journal of Design Art and Communication, 2012-04) Künüçen, Hale; Olguntürk, Kağan; TR3486; TR161573
Film making has been a very expensive hobby for ameteurs from the day it was discovered. Also it has not been taken as a professional tool for years. Especially after Griffth’s approaches on camera movements, camera angles, framing techniques such as medium shot or close-up. The quality level of filmmaking between amateurs and professionals has been highly spread. Today, by the help of new technologies these two fields got closer. Now we can make near-professional films by using amateur equipments; we can edit them at our home computer, we can even prepare some music at home by using the help of some softwares. Also we can freely share it by using websites such as Youtube, Vimeo or some others. So for amateurs its not only easy and cheap to produce a film but also it is easy and cheap to distribute it. The number of amateur movies produced today are much more then professional movies. The enormous number of amateur productions also affected the audience and created “a new way” of story telling like shaked camera movements, deficient lighting, grainy look. This way of story telling first was discomforting and disorienting for the audience, but later they got used to it. This also affected the professionals: lots of production firms started to make professional films which used ‘amateur way’ of story telling. This study intends to discuss this new way of telling a story and implications associated with this new approach. The discussion will focus on three selected professional films using this new approach, namely “District 9” (2009), “Cloverfield” (2008) and “Paranormal Activity” (2007). These films use jump-cuts, deficient lighting and grainy pictures, contrasting strongly with traditional way of story telling. Thus, the study will explore the important points of using editing applications, lighting, image composition and camera movements with their relationship to the existing cinematography, trying to find an explanation to this new perception of reality in digitalization.
Open Access
A Study On The Decorations Of Ilkhani Era: A Case Study Of Dome Of Soltaniyeh
(The Turkish Online Journal of Design Art and Communication, 2016-07) Sobouti, Hooman; Ghasemi, Ali
The Mongols, in the late sixth and early seventh century AH, invaded their surrounding territories and occupied large parts of the civilized world at that time, constituting the largest contiguous empire in human history in terms of land area. The Mongols' devastating attack on Iran took place in the early seventh century AH and resulted in the loss of many of our cultural heritage. Mongol rule and creation of Ilkhani family in Iran and Central Asia as well as the acceptance of Islam at the end of their rule and also the use of Iranian artists and arts would end in flourishing of architecture and its affiliates. Undoubtedly one of the most important surviving monuments of that period is the Dome of Soltaniyeh decorated by unmatched paintings on plaster, tiling, lattice brickwork, plaster and brick Mogharnas, plasters on fabric and inscriptions embellished with Quranic verses and traditional content. The current study which is a analytical/descriptive study, aimed at investigation of decorations of Ilkhaniera and its unmatched masterpiece of the Dome of Soltaniyieh.
Open Access
A Theoretical Framework For The Evaluation Of Virtual Reality Technologies Prior To Use: A Biological Evolutionary Approach Based On A Modified Media Naturalness Theory
(The Turkish Online Journal of Design Art and Communication, 2016-04) Yumurtacı, Onur; TR57227
The rapid development of information and communication technologies has opened a whole new realm of applications for these technologies. One such application is the development of virtual reality, which aspires to immerse the user within the system such that they feel more “present” within the portrayed virtual plane of existence than within their true reality. Many studies have developed a variety of approaches and methods on measuring immersion and presence in these systems, yet few have addressed the underlying technology for what it really is – namely communication technology – and evaluated the technology’s potential for immersion and presence before exposing the user to the virtual experience. Part of the issue lies in the difficulty in quantifying arguably subjective experiences such as immersion and presence. This study examines the existing literature on the definition and evaluation of immersion, presence, and virtual reality technologies, and aims to provide a theoretical framework through which virtual reality technology may be evaluated based on the human biological apparatus it appeals to. The framework is constructed on a modified version of the Media Naturalness Theory, which was selected as a basis due to the evolutionary support it provides in explaining our communication preferences. The framework may then be utilized to analyze prospective technologies for their potential to provide immersive experiences and incite presence in the users before any exposure or use has taken place, possibly providing further validity to any findings of post-exposure studies (such as with questionnaires so ubiquitous in the literature of the field).
Open Access
A Video Projection Mapping Conceptual Design And Application: Yekpare
(The Turkish Online Journal Of Design Art And Communication, 2011-07) Ekim, Berna
Can recent developments in video projection techniques aid us in finding new ways of expressing our creativity and creative audio-visual works on a new surface other than the screen? Video Mapping is one of the newest video projection techniques that are used to turn almost any surface into a dynamic video display. The aim of video mapping is to create a physical illusion of images by combining audio-visual elements. Most of the mapping projects are used in fashion shows, corporate events, concerts and theatrical performances. Lately a new trend of video mapping system is being used on architectural and historical structures, buildings and displayed in public spaces to reach a wider audience. This paper will focus on 3 aspects of video mapping and its application; 1) the technical aspects of video mapping and its tools. 2) the conceptual development of the project YEKPARE and the application of video mapping on Haydarpasa Terminal within the Istanbul 2010 European Capital of Culture events. 3) the feedback from the audiences who have experienced the performance and the effects of video mapping.
Open Access
Airport Development Impact On The Sustainable Development Of The National Tourism Industry
(The Turkish Online Journal of Design Art and Communication, 2016-07) Alaeerad, Elham; Khoshnood, Mohsen
With the development of transportation industry especially in air transportation and the increase in the number of inland and outland journeys, tourism has gradually taken a new form and nowadays it is a lucrative and infinite industry. Tourism as a stable economical source with high financial turnover is considered to be an important economical source especially in developed and powerful countries and is specifically considered as an important topic to achieve economic development in underdevelopment countries. Developing state of any community is also apparent from its ability in international communication. Among these, airports can be mentioned as one of the most important gates of communication, the development of which can be considered as a major step in improving development of a country. In this article we are trying to not only present correct definitions of tourism and sustainable development, and explain features, capabilities and deficiencies in the aviation industry and provide suitable planning and strategies, but also to improve tourism and consequently increase national income.
Open Access
Analytical Review Of The Value Engineering Methodologies And Selecting Superior Methodology Based On Topsis Multi-Criteria Decision
(The Turkish Online Journal of Design Art and Communicationt, 2016-08) Asgari, Saeed
Value engineering is one of the management tools which has been used in recent decades and is defined as a set of systematic techniques, based on creativity and teamwork to solve problems that are applied to reduce costs and performance improvements and quality of the project, products and processes. The application of this tool is preferable to manage the minds of experts in order to create Brainstorm and valuable ideas and provides creativity in order to modify the system. Generally, value engineering includes ancillary advantages such as the creation of synergy in the organization, improve communication between design factors, take advantage of applicable ideas in similar projects, increase teamwork spirit within the organization, trading beneficial factors functionalist design thinking and promote creative thinking and deconstructing in addition to its original benefits including improving design quality and reduce costs. Although the engineering value are provided about fifty years ago in developed countries, to analyze the performance of a product or service and provide an acceptable option with the lowest cost and used in various projects, but in our country only in recent years the importance of this subject is addressed and the first steps have been taken for its application. Also noteworthy based on studies in this context, it can be concluded that according to the modern methods of value engineering in comparison with previous methods, value engineering positions at top management levels are placed and encircles all a system of senior executives and clerks. In this study at first, value engineering definition is reviewed from the perspective of institution and various researchers and finally by adopting a comparative evaluation between different methodologies based on expert opinion and industry experts, the most appropriate methodology will be introduced to use in projects within the country through applying multi-criteria decision making on TOPSIS method.
Open Access
Art In The World Wide Web (Investigation On Two Interactive Artworks Of Mark Napier)
(The Turkish Online Journal of Design Art and Communication, 2016-07) Saberian, Farinaz
Today, alienation of the art and technology has come to an end and inevitable movement of the world toward digital culture has also affected the art. In the current study, two internet-based artworks created by Mark Napier, the contemporary American artist and one of the pioneers of Internet art in the U.S., were selected and analyzed. The main point of the study is investigating the role of audience and its interaction with his artworks, as well the effect of technology in the process of artistic creativity. By presenting his interactive art project on the Internet, Mark Napier has gone beyond the domain of exhibitions and museums and has utilized modern technology to make contact with the audience. In his artworks, audience is the inseparable component of the work and the process of creation finds more importance than the prototype and final outcome. In the creation process, the importance of active participation of the audience and artist’s consideration for cultural, political and social issues can be observed.
Open Access
Attitudes Of Generation Y Towards Luxury Products And Youth-Led Change In Luxury Consumption Behaviour
(The Turkish Online Journal of Design Art and Communication, 2016-07) Yazıcı, Belgin; TR112730
To many people luxury products were once considered hard to access and a privilege to use. Luxury used to mean a product or service only accessible by a small group of people, a product or service that was scarce (Nueno & Quelceh, 1998). However, luxury products have now become more affordable to more consumers, especially for consumers from the middle class who access more money than ever before (Hauck & Stanforth, 2007) and therefore luxury brands have the chance to flourish and establish their reputation worldwide. In order to do so, they must truly understand their consumers – and recognise how they are changing. Besides the drivers of their decisions, the purchasing behaviors of consumers are evolving. Consumers prefer to be engaged with digital channels in terms of their buying processes. Generation Y has a tremendous impact of the world economy because of the number of its representatives and increasing purchasing power, so it has been transforming into the biggest consumer segment throughout history. As a result of this, Generation Y attracts the attention of many scientific fields from psychology to economics. The main question is what makes this generation so unique both as a research topic for scientific studies and a marketing challenge. Young adults who were born between 1980 and 1990 are considered to be Generation Y and this generation has ended up to become the largest part of global consumer market and it has become an undeniable fact for luxury brands that their motivations and attitudes have to taken into consideration in the process of developing products. The brands need to communicate with the representatives of Generation Y effectively. The aim of this article is to examine Generation Ys’ attitudes, i.e. their beliefs, feelings and purchase intentions towards luxury products and the meanings of the word “luxury” to young people, reasons for buying luxury products, and, on a small scale, young adults’ luxury brand awareness and brand loyalty. In addition, this study aims at not only examining Generation Y customers’ luxury purchasing behaviour but also helping organizations understand such customers’ needs and wants. It is widely acknowledged that understanding consumer behavior is the key to be successful in business and this youth- led change in luxury consumption behavior should not be underestimated to be able to attract the attention of the future powerhouse of the global economy.
Open Access
Being Old And Being A Woman: A Research On The Age And Gender Relationship In The Award-Winning Actors And Actresses Of The Turkish Cinema
(The Turkish Online Journal of Design Art and Communication, 2014-04) Oktuğ Zengin, Melis; TR141357
According to the World Health Organization data, proportion of elderly individuals to total population is going to exceed that of children and youth in about 50 years. In the aging population, proportion of females is higher than the proportion of males. Researches show that women are to face numerous problems resulting from discriminatory practices based on age besides gender pattern in social and economic life. In this study, the discriminatory practices that the aging female population was exposed to in professional life were addressed within the cinema sector. Sample of the research consists of actors and actresses who have received awards in the branches of best actress, best actor, best supporting actress and best supporting actor in the longest-running film festival of Turkey, Antalya Golden Orange Film Festival, since the beginning of the festival. Receiving an award is an indicator of successful performance for cinema actors and actresses. In this context, the role of age and gender in professional careers of cinema actors and actresses was investigated by descriptive statistics method, on the basis of age distribution with respect to the gender of cinema actors and actresses who have received awards in best actress, best actor, best supporting actress and best supporting actor since the beginning of Antalya Golden Orange Film Festival.Results obtained from the study revealed similarities to researches related to actresses in the American Cinema which is a part of the literature. Research findings show that the mean age of award-winning actors is higher than the mean age of award-winning actresses in all the branches under consideration and that women receive awards at younger ages compared to men. In this context, it can be suggested that sexist approaches give rise to double jeopardy for actresses in advanced age and their professional careers are constricted in their old age.
Open Access
Biomimicry And Echomimicry In Iranian Architecture And Its Similarity With The Iranian Desert Architecture
(The Turkish Online Journal of Design Art and Communication, 2016-08) Yousefi, Kianoosh; Rad, Emad Rezaei
Iranian desert architecture contains unique features that in addition of aesthetic needs also matches its natural and ecological capacities. In fact, many of the techniques used in this architecture include modern architectural concepts such as bionics and ecotect. Studies show that due to the growth of technology and raised topics and modeling of the nature and preserve natural features and respect to canvas wall keeping with the nature and also existence of suitable sources of energy (solar, wind, water ...) in our country, special features of desert area of Iran and architecture which lies in the context of nature, similarities between biomimicry and echomimicry such as modern science in architecture and Iranian desert architecture can be Found. after getting familiar with the basic concepts and mentioned new technologies in this article, it is hoped that be able to enhance the Iranian architectural values and try to preserve and restore it. May this article link between two generations in architecture.
Open Access
Bursa City Museum From Past To The Present
(The Turkish Online Journal of Design Art and Communication, 2011-10) Silav, Muna; TR46138
Museums are places that transfers social, economic and cultural heritage from past to present. Society’ lifestyle, traditions, and habits are memory of the city. Regarded as exhibiting the cultural values of the past and the city's memory, the museums carry the characteristics values of society and value judgments. Playing an important role in the formation of Turkish culture and keeping it alive the city of Bursa has protected its historic heritage until the present day. This city, which was capital of the Ottoman Empire for many years, is one of the centers of rich culture and civilization. With a reputation, especially as a center of sericulture and weaving, Bursa is also has a unique historical heritage along with its inns, spas, shrines, public baths and fountains and many original structure belong to Republican period. Bursa City Museum is an institution that exhibits documenting the social development of the city throughout history. The purpose of this study is to evaluate the place and content of Bursa City Museum, which is open to the public, in society.
Open Access
By The Power Of Sns, We Can… And Yet…Activism Through Sns: Potential And Limitations In Turkey
(The Turkish Online Journal of Design Art and Communication, 2016-04) Görkem, Şenay Yavuz; TR23046
This research article summarizes the findings of a larger research study which attempted to gather data on Turkish activists’ perceptions on the scope, strength and limitations of digital activism. Qualitative data were collected via a web-based survey from 302 activists to find out what potential and limitations Turkish activists attribute to utilization of SNS for activism purposes. The results illustrated that a total of 263 activists in the sample appreciated SNS for providing a fertile ground for activism and a total of 131 activists drew attention to the potential of SNS for managerial purposes, for awareness raising and for creating positive publicity for the cause and the activists. The role of SNS for the maintenance of polyvocality was expressed by a total of 115 activists. The political environment, surveillance, control and manipulation of the internet, disbelief in jurisdiction, the fear atmosphere and the social environment were the limitations selfreported by the activists in the sample.
Open Access
Change And Evolution Of Mihrab Motifs
(The Turkish Online Journal of Design Art and Communication, 2016-04) Azizi, Sara
In this study, at first we tried to provide the meaning and concept of the Mihrab in dictionaries and also its place in mystical literature. In the next stage, different classifications and theories about the origins of the Mihrab and the origin of this design was examined and in any case the necessary explanations were provided; For example, on the Mihrab in Islam after stating the theory, topics such as the initial altars, altar design in the mosques, the Muslim world's most famous altars, altar in Islamic architecture and … are mentioned; Or on the theory of Mihrab and Mehrabeh after explaining the relationship between the Mihrab with Mehrabeh in Mehri religion, about the form of Mehrabeh, allegory of killing cattle, Iran's Mehrabeh have been discussed. After investigating the relationship between Iranian nomadic saltshakers with the Mihrab design, various Mihrab designs with photos of it were described, and in the end, in addition to reviewing the symbol of Mihrab and prayer rug carpets, some examples of Mihrab carpets in the carpet museum were investigated.
Open Access
Changes In Sociocultural Representations In Popular Digital Games
(The Turkish Online Journal of Design Art and Communication, 2016-01) Göksu, İdris; Aslan, Alper; Karakuş, Türkan; TR60046; TR40344; TR119568
The aim of this study is to investigate digital games with respect to sociocultural aspects and examine whether they are influenced by social and cultural events. In total, 14 digital games were studied by the researchers through documentation analysis. Results showed that sociocultural factors and current events were heavily featured in games from 2002-2004, while 2012-2014 games highlighted social interaction, natural environments of the world, and exceptional, action-packed events. This study is valuable for revealing how games reflect sociocultural changes over time.
Open Access
Climatic Factors Of Architecture Used In Building Design Of Association Of Visual Arts Of Fars – Shiraz
(The Turkish Online Journal of Design Art and Communication, 2016-08) Ghooei, Moslem Saman; Shojaei, Alireza
The objective of the present study was to investigate the climatic factors of architecture used in building design of Association of Visual Arts of Fars – Shiraz. Methods: In the present study, descriptive – libraries and descriptive - analytic method was used. Results: By investigating the different climatic factors and geographical location of the city of Shiraz and also the investigating the impact of climatic conditions on the formation of other buildings, the climatic factors of architecture used in building design of Association of Visual Arts of Shiraz was more pronounced. In designing listed building from climatic conditions of region to improve the life and well-considered energy consumption is also improved. Another feature that has been considered in the design and construction are as follows. Considering the above and visit the city map, the site with an area of 7000 square meters in the neighborhood of Hafeziyeh with a vision to the historic fabric of the city is located. Piece of land of the historic fabric of the city of Shiraz between two Adabiyat and Haft Tan streets which is located in the North East of Shiraz, this site is located on the back of Hafeziyeh with a slope of about 5 percent. This site is to the north overlooking Haft Tan and Jahan Nama Garden and the south side is overlooking Hafeziyeh.
Open Access
Comparative Analysis Of The Decorated Arraies With Geometric And Plant Motifs In Architecture Of The Grand Mosque Of Yazd And Their Developments
(The Turkish Online Journal of Design Art and Communication, 2016-04) Hanifi, Mona Abdullahi; Maleki, Arian
The decorations used in traditional and Islamic arts have always had a special place. These decorations in a way reflect the ideas of the artists, the customs and traditions of each region. The expression of these ideas happens in such a way that they are not separated from each other, but we see the effects of one over the other in various arts. In the meantime, Yazd region, in turn, has been the scene of various arts which have been formed together with the impact of specific thoughts of the region. One of the distinctive features of Islamic art are its decorations that reaches its peak at a certain stage of development and becomes especially important, as each has an effect on the others and some sparks of this effect is evident in the samples of art. This issue can be significantly observed in the artwork a certain area whose artists have the same ideas. The architectural decorations in various parts of the country, especially in desert areas are of particular importance and are directly related with attitudes and needs. That's why the mosque in Yazd, Yazd is one of the oldest examples of religious architecture with a variety of geometric and plant tiling with beautiful and unique structural and decorative elements of the array. Thus, the present study study is a comparative analysis of the decorated arraies with geometric and plant designs in architecture of the Grand Mosque of Yazd and their developments. This study with historical analysis method examines the historical documents, bibliographical resources and field studies to collect data, and after analysis and summarizing, it is concludes about the changes in the method of implementation (the Brick molding and color Tile) and a form of semantic content (natural plant motifs and arabesques and complex geometric shapes). Further, the decorative structure changes with calligraphic lines used in the mosque is used in the course of their analysis.
Open Access
Comparing Socio – Economic Statue, Sensation - Seeking And Personality Traits Of Addicts And Nonaddicts In The City Of Izeh
(The Turkish Online Journal of Design Art and Communication, 2016-04) Orak, Jahanbakhsh
The aim of this study is to evaluate the socio-economic and personality factors and sensation-seeking and drug addiction in the Ize city. The sample is consisted of 18 individuals that were divided on the basis of drug addiction and normal in both groups (9 people with addiction and 9 normal people). This is a causal-comparative study. The research tool was a questionnaire MMPI short form questionnaire and Zuckerman Sensation Seeking Scale. Hypotheses include: 1. Between psychological and personality characteristics (hypochondriasis, depression, hysteria, psychopathy, paranoia, mental weakness, schizophrenia and Hypomania) in addicted and normal people, there is a significant difference. 2. Between sensation seeking of addicted and normal people, there is a significant difference. 3. Between socio-economic status of addicted and normal people, there is a significant difference. To test the hypotheses of t test, independent groups were used. The study results showed that between psychological characteristics of addicted and normal people, there is a significant difference in the level of p <5 %.